Twitter is a very divisive social media platform. It seems people either love it or hate it because they're confused how it works and how to generate actual engagement and conversations. I've got a Twitter power user tip to help you out that many of you may not even know exists! Regardless of your own opinion of the platform, there's no arguing Twitter is still popular and important. Whether it's with a B2C [...]
Have you ever wished you could download a YouTube video for offline viewing? Perhaps you've needed to transfer a video to another device and were looking for an easy way to accomplish the task. Below I'm going to provide two solutions that I frequently use to download YouTube videos. Trust me when I say there are numerous options available that will do the same thing. Most of these alternatives involve installing [...]
Even if you're a fan of SlideShare, it might surprise you to learn that the service has been around since its inception in 2006. The presentation-sharing platform (owned by LinkedIn) announced last week that it's making many of its Pro level features free. The change took effect on August 20, 2014. While that's obviously great news for SlideShare power users, I feel that the majority of marketers take content on SlideShare for granted [...]
If the #ALS #IceBucketChallenge has taught us anything it's that folks are quite capable of uploading native videos to Facebook. Gone are the days when nearly every video was a play button that routed us to YouTube. Thanks to the viral nature of the challenge, the videos spread like wildfire. Everywhere I turned on Facebook people were dumping freezing cold buckets of water on their heads. It began with celebrities, [...]
Facebook's like-gating announcement is another blow to small business battling for positioning on the platform. It's no secret organic reach is down and a pay-to-play mentality has taken over in the minds of marketers and social media gurus. Facebook ads may provide the best opportunity to reach your target audience, but what if you're a solopreneur or small business with little to no advertising budget? My biggest issue with the [...]