Swipe files. They've been around for awhile, but I'm starting to see them more and more across various websites because they're perfect for use as lead magnets in exchange for an email addresses which will help build your email list. They're enticing because they offer a behind-the-scenes glance at another company's 'aresenal'. The larger the company the more enticing their swipe file will become in the eyes of the general consumer. Here are some [...]