A Graphic Designer’s Beef w/ Adobe Creative Cloud Services

After almost 3 weeks away from the blog, it feels good to be back and refreshed. Time flies when you've got work coming out your ears. I'm a daily user of the Adobe Creative Cloud. On any given day I generally have Dreamweaver, Photoshop, InDesign, and Illustrator open at the same time. Along with every other designer I impatiently weather the slight changes in toolbars or functionality that comes with [...]

By | 2016-10-17T14:41:13+00:00 October 15th, 2014|Business Basics, Design Time Thursday|10 Comments

Curing Writers Block By Adding Pictures First

I don't have to tell you that motivation is a fickle thing or that creativity doesn't churn out 24/7. What happens when you're tasked to produce an article or blog post and you find yourself staring at a blank screen and a blinking cursor suffering from writer's block? What would curing writers block mean to you? You'd probably find yourself writing more often or at least more productively right? Over [...]

By | 2016-10-17T14:41:16+00:00 September 26th, 2014|Business Basics, Web Related|0 Comments

The Importance of Conversion Optimization and Online Sales Funnels

What is the end goal or purpose of your website? Is your site setup with the proper funnel in place to ensure your success? Conversion optimization will be slightly different for every website. There are actions that can be taken by following these four steps: Measure Analyze Test Optimize I recently presented for the Columbus Web Group at a Meetup event. Below this post is the video where I go through the [...]

By | 2016-10-17T14:41:16+00:00 September 5th, 2014|Business Basics, Web Related|1 Comment

Warning!!! Backup Your WordPress Site or Learn the Hard Way

There are two camps when it comes to backing up Wordpress websites. The ones that do it and the ones that wish they did it. Let's go more in-depth. Ever wonder why Wordpress is constantly pushing out new updates (currently 3.9.2)? Sure there are a fair number of bug fixes and enhancements, but there are always new security improvements specifically tailored to counter the steady stream of hacks and malicious [...]

By | 2016-10-17T14:41:16+00:00 August 14th, 2014|Business Basics, Wordpress Wednesday|11 Comments

Easily Create Swipe Files with Skitch

Swipe files. They've been around for awhile, but I'm starting to see them more and more across various websites because they're perfect for use as lead magnets in exchange for an email addresses which will help build your email list. They're enticing because they offer a behind-the-scenes glance at another company's 'aresenal'. The larger the company the more enticing their swipe file will become in the eyes of the general consumer. Here are some [...]

By | 2016-10-17T14:41:19+00:00 August 1st, 2014|Business Basics, Design Time Thursday, Web Related|0 Comments