Facebook's like-gating announcement is another blow to small business battling for positioning on the platform. It's no secret organic reach is down and a pay-to-play mentality has taken over in the minds of marketers and social media gurus. Facebook ads may provide the best opportunity to reach your target audience, but what if you're a solopreneur or small business with little to no advertising budget? My biggest issue with the [...]
Sniply is one of those social media apps that feels like you're cheating the system. Snip.ly is both easy to use and capable of being a very powerful weapon for social media users that do their fair share (pun intended) of content curation. The magic of Sniply doesn't come from being able to share your industry related news and links, but by embedding your branding on the other side of that [...]
Swipe files. They've been around for awhile, but I'm starting to see them more and more across various websites because they're perfect for use as lead magnets in exchange for an email addresses which will help build your email list. They're enticing because they offer a behind-the-scenes glance at another company's 'aresenal'. The larger the company the more enticing their swipe file will become in the eyes of the general consumer. Here are some [...]
Facebook just rolled out a new 'Save' feature that allows users to store links from the posts in their newsfeed to revisit at some point in the future. This will come in handy for those occasions when you come across a post that captures your interest, but just don't have the time to devote to reading it. The new Facebook Save feature easily stores everything for you and eliminates the hassle of trying to go [...]
'Learning about your audience' is one of those throwaway messages found in every marketing book and online article pertaining to social media. Sounds easy enough...right? Here's my train of thought: If you're a blogger your audience is essentially your 'congregation'. You meet with them on occasion in the form of a new blog post/email newsletter/social media update. Your objective is to provide them with the content and resources they will find [...]